Do your staff really understand what kind of experience you're trying to create and how they personally contribute to delivering an exceptional customer experience? The team at Krispy Kreme does. Look at the bottom line results that Krispy Kreme is achieving. They're amazing!  

This month's newsletter is about your staff, your IVR system, and your investment statement. Our first article gives you the scoop on the growing frustration people have with IVR systems. Then Ruth-Anne shares the top 7 mistakes that companies are making with their investment statement.

Helping you keep your brand promises,

A new study indicates a growing frustration with menu-driven customer service options. How effective is your IVR system at delivering an exceptional customer experience? Read this feature article from Destination CRM and find out what customers don't like.

Companies send millions of statements out each year to those of us who have investments. But most of the statements we receive are not really meeting our information needs and some are really confusing. How many of these top 7 mistakes is your company making?

This Month's Poll You've been receiving our e-newsletter monthly with 4 articles in it. How's that working for you? Tell us how often you'd like to receive it. The same — once a month with 4 articles Less often — every two months with 4 articles More often — every two weeks with 2 articles More often — every week with 1 article Results