If you've ever had the pleasure of visiting a BMW dealership or better yet, owning a BMW, you'll know what I mean when I say "it's an experience". There's simply no other way to describe it. It was my distinct honour to meet with BMW Toronto and learn how BMW is driving experience to a new level.
We've got a thought-provoking newsletter for you this month. We begin with an article that asks you whether your supply chain is building or destroying your brand. Then Ruth-Anne talks about how to measure the success of your customer experience program. Finally, we share some thoughts from a wonderful colleague of ours, Tom Asacker.
Helping you keep your brand promises,